![]() ![]() ![]() One of the keys to their sales success was the fact that they were available in unusual places, such as department stores, drug stores, and supermarkets. After only five months on the market, 1.5 million copies had been sold and many titles were already in their third printing by 1945, most were in their seventh printing. The first 12 titles were released on October 1, 1942, at a price of only a quarter a piece. Western was already publishing a line for kids called Golden Books, so Duplaix and his team piggy-backed on those marketing efforts, calling the new line Little Golden Books. ![]() But George Duplaix of the Artist's and Writer's Guild, in partnership with Simon & Schuster Publications and Western Printing, wanted to change all that.ĭuplaix thought the solution was small, sturdy, inexpensive books with fewer pages, simpler stories, and more illustrations so little kids could actually enjoy them. ![]() They were usually large volumes that were too difficult for young readers to handle or comprehend, and were awfully expensive at $2 to $3 each (that's about $28 - $42 today). But how much do you know about the story behind these beloved tales?īefore the introduction of Little Golden Books in 1942, children's books weren't necessarily made with children's interests in mind. There's a good chance you grew up reading the adventures of The Poky Little Puppy, Tootle, or Scuffy the Tugboat in the pages of Little Golden Books. ![]()
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